"People like to label me. Some say I’m a winemaker, an ideas guy, a marketer, a surfer, an actor, a garagiste, a negociant, an entrepreneur. I prefer not to carry a label. To be honest, I wouldn’t know what to label myself. It’s like my wine, BLANKBOTTLE… it’s just a blank bottle. You can’t judge it by the label; it takes drinking a whole bottle to get to know the wine.” Pieter H. Walser